All posts by grangersite

Saying Goodbye to David Letterman

It’s hard to believe but for the last 33 years (amounting to over 6,000 shows), my David Letterman quotenighttime ritual was to fall asleep watching the Late Show with David Letterman. Sadly, last night was his final show. The beloved talk show host formerly on Late Night on NBC and then moving over to CBS with the Late Show, brought lots and lots of funny memories.

I would watch Letterman on a regular basis and slowly drift off to sleep with a smile on my face.

But it’s hard to believe that I won’t be able to see any more pranks like the time he threw watermelons off the roof of a New York City theatre, his trademark self-depreciation, Dave in his Alka-Seltzer suit, The Monkey-cam, Larry “Bud” Melman, Paul Schafer and the CBS Orchestra, Biff Henderson, Stupid Pet Tricks…and let’s not forget about his Top Ten List.

Thirty-three years goes by so fast. But his goofy and hilarious stunts, guest and memorable moments will never be forgotten. David Letterman was one of a kind.

His personality grew on you and as a former weatherman/failed morning-show host, he never appeared to really care about putting celebrities up on a pedestal. He went so far as to never hide the fact that stupid people truly annoyed him.

Sure he played second fiddle to Jay Leno and the Tonight Show, but his humor and his unique style, that seemed at times uncomfortable, were so much different. (I still think NBC lost out by not giving him the show.) But Dave still came out on top. He is a legend among talk show hosts and has set the bar so high not many will ever get close to it.

Dave has signed off for good and the Late Show will go on, but my evening ritual will never be the same. Sometimes, I wish I never enjoyed your show so much, that way it wouldn’t be as hard as saying goodbye.

~~ Granger Whitelaw


Holiday Greetings from Granger Whitelaw

It’s been a long time since I have updated my website or posted a blog, but I thought it time. As I sit here thinking about Thanksgiving and what it means, I find myself profoundly blessed with so many friends and business colleagues that have supported me & given me so much Hope over the years. I want to say Thank you to each of you and let you know you are appreciated.

The Holiday season is now upon us and another year has flown by. The kids have grown a bit taller, the Stock market has risen a bit higher and hopefully, we have all learned a bit more patience and found a bit more peace. These are the most important things to remember to seek; Peace, Kindness for others, Patience, Gratitude, to Slow down and Listen more, when speaking to do so slowly and always with Love, even when it does not seem reciprocal. I find myself less reactive when I remember these things and more capable of being the type of person I wish to be – and I wish this for all of you.

Now a few of my Favorite quotes from 2014:

Whenever you find yourself on the side of the majority, it is time to pause and reflect. Mark Twain

No act of kindness, no matter how small, is ever wasted. Aesop

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. John F. Kennedy

You are the embodiment of the information you choose to accept and act upon. To change your circumstances you need to change your thinking and subsequent actions. A Sinclair

Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny. Frank Outlaw

Life is too short to wake up with regrets. So love the people who treat you right.. Forget about the one’s who don’t. Believe everything happens for a reason. If you get a second chance, grab it with both hands. If it changes your life, let it. Nobody said life would be easy, they just promised it would be worth it. Ann Henningsen Edwards

He who wished to secure the good of others, has already secured his own Confucius

Sing like no one’s listening, love like you’ve never been hurt, dance like nobody’s watching, and live like its heaven on earth. Mark Twain

In the end, only three things matter: How much you loved, How gently you lived and how gracefully you let go of things not meant for you. Buddha

And acceptance is the answer to all my problems today. When I am disturbed, it is because I find some person, place, thing, or situation-some fact of my life -unacceptable to me, and I can find no serenity until I accept that person, place, thing, or… situation as being exactly the way it is supposed to be at this mo…ment. Nothing, absolutely nothing, happens in God’s world by mistake. Dr. Bob and Bill W.

Let’s make it a gossip free holiday: “In our appetite for gossip, we tend to gobble down everything before us, only to find, too late, that it is our ideals we have consumed, and we have not been enlarged by the feasts but only diminished. Pico Iyer

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May this Holiday season bring you and your Families all the Love, Happiness and Blessings life can offer.

Granger Whitelaw

Smear Campaign against me and those I love.

My family has been made aware of the aspersions cast against me through the website RipOffReport. com and its affiliated sites. Although posted pseudonymously, we know the identity of the individual responsible (operating under numerous aliases). The fact you have now included my children’s names and friends in these sick, self-fulfilling and delusional postings has prompted a multi-level response from myself and others; you will feel the full force of shortly.

I have no intention of engaging in an online debate with this party. A jury of our peers will settle the truth.

A Press release was issued this week on this subject which is available here: .

A Message to prospective associates and business partners:

A cursory review of the poison-penned diatribe posted on these appalling gossip websites reveals numerous logical and factual inconsistencies clearly intended to cause harm to my loved ones and me without having any basis in reality. If the stories survive your initial critical assessment, I invite you to contact any of my numerous references, a list can be provided upon request.

To all of my supporters, friends and Family:

I know many of you have offered to write replies to these allegations and I have asked you not to. Experts agree that it is a tactical error to “play into” the hands of liars and cowards or stoop to their level. Furthermore, the statements are not true and are only meant to hurt me and damage my reputation by creating a chain of “complaints” painting me in the worst light possible. To engage with this would only be like trying to negotiate with terrorists – pointless. I have told you each I would address it when the time was right…and that time has now begun. Thank you for all of your encouragement.

In Closing:

If anyone feels they have an issue with me or anyone in life – and they wish to show their face and name publicly – then STAND UP and DO SO! But when people cast stones and speak from behind cloaks and hidden under rocks to avoid detection — then I hope you will see them for what they truly are.

Yours Truly,

Granger Whitelaw

Social Media Marketing Metrics Explained

My post this week is to help those who are interested in social media marketing campaigns understand the numbers and metrics of their campaigns.  For the average business owner, making sense out of the numbers behind a successful Social Media Marketing campaign can be challenging. While social media strategies continue to baffle many marketers, as social media is constantly evolving, tracking the metrics that measure a social media marketing campaign’s success is fairly straightforward—once you know how. Properly managed social media marketing campaigns will engage in a/b testing, which are concurrent campaigns that serve the same goal, but use different messaging strategies. An a/b test will allow you to perform head to head comparisons of different approaches in a controlled environment. Savvy marketers will continuously utilize a/b testing in order to zero in on the most effective messaging strategies. Here are some metrics to track and properly evaluate the success of a social media campaign; I’m going to cover several of the most important social media marketing campaign metrics.

The first social media metric I’m going to cover is the response rate: The response rate measures how engaging your social media efforts are. There are many different ways to measure this, but for the purposes of providing an introduction to social media marketing, I’m going to keep it clear and concise for now. For a business new to social media marketing (whether running it in-house, or outsourcing it) the most straightforward way to measure a social media campaign’s effectiveness involves tallying the number of responses various social media posts receive. The goal, of course, is to trigger many responses, and thus engage a large part of your target audience. The response rate is a relative measurement, 500 responses might be a homerun for some businesses, and an utter failure for others. The next metric, Reach takes this into consideration.

A campaign’s Reach is the response rate measured against the size of the audience. An example would be a company promoting a new product to its twitter followers; the reach would be the number of responses (let’s say 500) relative the size of the audience (50,000 twitter followers). The reach metric gives much needed context to the response rate. Reach is also measured and compared by using a/b testing of different messaging strategies. Being able to quantitatively compare different messaging strategies or delivery methods (Twitter, Facebook, blogs, etc) is invaluable to understanding the relative effectiveness of campaigns which is of course critical to building successful social media campaigns.

Amplification rate: Simply put, this is the rate at which your network shares your material with other networks. In everyday life, we experience the effects of amplification through viral videos such as Gangham Style, currently the all time leader in social media amplification. The song’s music video which jumped from South Korean social and pop culture networks to social networks and pop culture networks around this world shows the exponential power of amplification. On a smaller scale this metric is still important because it shows how the public feels about your brand.

Return on investment: This classic measurement shows how well or poorly marketing money was spent on various social media efforts. ROI metric bring all of the pieces of the puzzle together,