Social Media Marketing Metrics Explained

My post this week is to help those who are interested in social media marketing campaigns understand the numbers and metrics of their campaigns.  For the average business owner, making sense out of the numbers behind a successful Social Media Marketing campaign can be challenging. While social media strategies continue to baffle many marketers, as social media is constantly evolving, tracking the metrics that measure a social media marketing campaign’s success is fairly straightforward—once you know how. Properly managed social media marketing campaigns will engage in a/b testing, which are concurrent campaigns that serve the same goal, but use different messaging strategies. An a/b test will allow you to perform head to head comparisons of different approaches in a controlled environment. Savvy marketers will continuously utilize a/b testing in order to zero in on the most effective messaging strategies. Here are some metrics to track and properly evaluate the success of a social media campaign; I’m going to cover several of the most important social media marketing campaign metrics.

The first social media metric I’m going to cover is the response rate: The response rate measures how engaging your social media efforts are. There are many different ways to measure this, but for the purposes of providing an introduction to social media marketing, I’m going to keep it clear and concise for now. For a business new to social media marketing (whether running it in-house, or outsourcing it) the most straightforward way to measure a social media campaign’s effectiveness involves tallying the number of responses various social media posts receive. The goal, of course, is to trigger many responses, and thus engage a large part of your target audience. The response rate is a relative measurement, 500 responses might be a homerun for some businesses, and an utter failure for others. The next metric, Reach takes this into consideration.

A campaign’s Reach is the response rate measured against the size of the audience. An example would be a company promoting a new product to its twitter followers; the reach would be the number of responses (let’s say 500) relative the size of the audience (50,000 twitter followers). The reach metric gives much needed context to the response rate. Reach is also measured and compared by using a/b testing of different messaging strategies. Being able to quantitatively compare different messaging strategies or delivery methods (Twitter, Facebook, blogs, etc) is invaluable to understanding the relative effectiveness of campaigns which is of course critical to building successful social media campaigns.

Amplification rate: Simply put, this is the rate at which your network shares your material with other networks. In everyday life, we experience the effects of amplification through viral videos such as Gangham Style, currently the all time leader in social media amplification. The song’s music video which jumped from South Korean social and pop culture networks to social networks and pop culture networks around this world shows the exponential power of amplification. On a smaller scale this metric is still important because it shows how the public feels about your brand.

Return on investment: This classic measurement shows how well or poorly marketing money was spent on various social media efforts. ROI metric bring all of the pieces of the puzzle together,

87 thoughts on “Social Media Marketing Metrics Explained”

  1. Thank you for saying this to us “My post this week is to help those who are interested in social media marketing campaigns understand the numbers and metrics of their campaigns.”, this sure will help us. I am also interested and willing to learn about social media marketing since it is now one of the best places in the internet that surely will help us gain money and great profit.

  2. Thank you for this one “My post this week is to help those who are interested in social media marketing campaigns”, this will surely be helpful to us and I think many people nowadays are using social media marketing but they are using in not a proper way so I guess they should read this so that they will learn something and more from it. Thanks for sharing your article and I like surfing the net reading random articles around.

  3. Social Media Marketing is one of the things that I want to learned because I want to start a business and I think if I will take it to online it will create impact to my business and hopefully I can get sales from it. Anyway I read this article of yours and I think I like this one. Thanks for helping us who wants to start a business with a use of social media marketing.

  4. I think I would agree to this one “A campaign’s Reach is the response rate measured against the size of the audience”, it is very hard to make such huge audience for your website and I think you have to really study your business well and also about the broad world of social media marketing. Many are now hiring people through online for business on online.

  5. Thanks for your post, it gives me an idea on how to indorsed my products in the web. This is a big help for me, a mother of 2 children, selling goods in the net will give me an income while I’m taking care of my childrens. Selling in the net is much easier than selling in public, cause you really need guts just to sell your products.

  6. This is what I like about social media marketing “Simply put, this is the rate at which your network shares your material with other networks.”, Social media marketing is just one of the things in our modern days that making really a big fuzz. I think people in our modern world now are called internet minded people so the business is been brought to internet.

  7. I like reading the title social media marketing metrics explained, that is why I clicked on it and I think I am loving the knowledge that I can get from here. I personally want to launch a business but I have a doubt and I am confused if I take it to a level of social media marketing. I am not pretty sure but thank you for sharing your article.

  8. This ROI “Return on investment: This classic measurement shows how well or poorly marketing money was spent on various social media efforts.”, is the thing that a businessman must know and it must be studied well because the purpose of you having a business or making business is because you want a profit.

  9. Marketing in any business is just equal to marketing business in social media also, not literally but of course the strategy and the logic is also the same in my point of view and in my opinion. Social media marketing is the new type of marketing that businessmen should study since it is very demmanding nowadays in our modern world.

  10. This is what I spotted a nice example “An example would be a company promoting a new product to its twitter followers; the reach would be the number of responses (let’s say 500) relative the size of the audience (50,000 twitter followers)”, the target should always be emphasized and always must be efficient in every move since many are now also engaging in business in internet and social media websites. I think many should learn from this site and in particular maybe my friends, I will tell them and hopefully they can read this one.

  11. Yes! And this is really the trend now in business “For the average business owner, making sense out of the numbers behind a successful Social Media Marketing campaign can be challenging”, it’s really challenging to create such large amount of numbers of followers in your business and I think it is really a hard work and a really planned moves and really must be studied well.

  12. Return on investment is really true but nor only social media efforts but of course to all of the efforts you put in your business and that’s any type of business. Business really can be deceiving and you can’t always expect and predict what will happen what will happen’s next after you do such thing and the best thing to do is plan plan plan plan.

  13. I am very much interested in blogs that are focused in given information and blogs that I can get good knowledge. Anyway, its really about management and patience and skills when we are talking about social media marketing or any type of business or marketing, that is my testimony and statement on the topic of social media marketing.

  14. Social Media Marketing is very interesting; I also want to try this. Here in my place, I also involve myself in online shopping, I sell dresses in my facebook account. But honestly, I really don’t have any idea about this not until you wrote something regarding this. Well thank you for this article, It really gives me an idea how to make my small business successful.

  15. Nice blog, the advantage of social media marketing is it makes you stand out from the crowd and the noise going on around your competitors. Carried out correctly, you create the buzz about you and your business, rather than others in your market sector. Branding becomes simple across all platforms, so that your name is constantly in the forefront of people’s minds. Social media marketing is a simple way to get going online. The key to the success of your ventures is consistency. Show up regularly and often. Let people know that they can rely on you, your services and advice. Thanks!

  16. It is really right thing to do a measurement and knowing the feedbacks out of your effort in making the blog just like the response rate because the response rate measures how engaging your social media efforts are. Many are now having a hobby of blogging and some just do it for fun and some do it for their business and marketing.

  17. Despite Super Bowl ads promoting the misconception that social media marketing is full of clueless hipsters, the social media marketing channel provides a wealth of data marketers can use for analytic s to optimize and improve campaigns.Clearly, social media data is out there, and marketers are taking advantage of that data. However, most marketers are not fully utilizing analytic s, particularly on the bottom-line impact metrics of tracking social media campaigns to sales and return on investment.

  18. This is every blogger’s or marketer’s or businessmen’s goal “The goal, of course, is to trigger many responses, and thus engage a large part of your target audience”, we really put so much efforts and invite people to visit our site just because of this, just to have many audiences and though it may be very simple if we put it that way but behind it are just potential sales that we can gain.

  19. Some people asked themselves why they should participate in the new form of marketing, the social media marketing. There are a lot of benefits that we might want to consider when we first decide to dip your toe into online marketplace, using some media tool like facebook. Knowing how your costumers want to communicate with you will help you get in front of the hungry crowd. Making sure you have what they want to eat will guarantee they are looking at your offers, not those of your competition.

  20. I have learned from a website that “Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others”. Facebook is also for chatting, I guess. I like using social media websites because each of them are unique and delivering different ways of entertaining people.

  21. I always knew that marketing and having a business in social media websites involve a great and much knowledge to analyzing people but I don’t know that there are many factors and many tests that you have to undergo if you want to make one that is really for business. I want to have a new one and this is quite a big help. I thank you for writing such just like this article for us who want to have a social media website and for having us understand these things.

  22. Social Media Marketing is I think and I have observed the trending in our modern and digital and electronic world. I think it’s the new type of business as what I have read in anonymous article days ago. I am not engaging the new business but I am glad I am able to learned and educated with this thing since I know this is quite important. It is important to learn this since it is very hard if we will be ignorant of this kind of thing.

  23. I think you have really did a great job with this “My post this week is to help those who are interested in social media marketing campaigns understand the numbers and metrics of their campaigns”, I am much learned and also you have helped learned this new stuff here on your article. I am not really a businessman but I think I will do the job of being a businessman because I am planning to make a new website that will be my very first move on this dream business of mine. I am not sure on doing this but you taught me stuff that I didn’t know before and so maybe I might use this.

  24. It’s good to read such educational article and gives knowledge article on social media marketing. Social media and social media marketing now are trends in our internet world and many are using their business to it since it is really helpful for gathering costumers in their business and for me also, I think it can really helpful because I have seen some of my friends improved their business by using the internet and social media marketing strategies.

  25. Social media is a complicated and also very wide area for making a business. Many have used it already now and they are after for a big audience and a big number of costumers. It is really best if you are a businessman and you will try risking on social media, though it is some kind or risky but it is worth it because if you are lucky maybe you will get what you are aiming on your business.

  26. We all know that is the new trend now in business industry. I am very well glad to read such informative and knowledgeable things about this new trend in business industry which is the social media marketing. Many have already invested to this type of business strategy and many have bought websites and web pages just for this one and many of course are slowly experiencing progress and development in their business which is good news.

  27. I am very much aware of those things that you have mentioned and it is pretty well explained so I don’t have bad grasp on your words and sentences. Anyway I have been reading books and articles lately because I don’t have much things to do and we have long vacation in my school and I think this is far more better idea than going outside my house and doing some parties or bar hoping or what do you call it.

  28. A person essentially assist to make critically articles I’d state. That is the first time I frequented your web page and to this point? I surprised with the analysis you made to make this actual put up extraordinary. Great job!

  29. I find this as challenging also but also hard “For the average business owner, making sense out of the numbers behind a successful Social Media Marketing campaign can be challenging”, it is not easy to handle business when you are just beginning and haven’t done it before and you know you always need to have bases and also experts that can help you in making your business grow while having many persistent competitors. I think nowadays there is no country that does not have a business field where only one name is running.

  30. This is what I have seen now in our broad and wide internet “While social media strategies continue to baffle many marketers, as social media is constantly evolving”, social media marketing as far more useful now in making business and it’s so confusing how fast this thing gain its popularity. I have well understand the concept of this social media marketing but I am having a hard problem on handling people and how to make the people stay on my certain page and it’s kind of a difficult task for me to do that thing.

  31. You have so many hints tips inside your blog about this main topic social media marketing. It feels like I’m in class listening to a teacher discussing this topic social media marketing. Thanks for helping us beginners in this field and it will really help in our progress towards social media marketing. Many are using it now but I don’t know how to specifically use it unfortunately. I know how it works but I don’t know how to start it and I feel pity for myself ha ha lol.

  32. I have been following some blog and articles about social media marketing and social media websites and there is only one thing that I have observed and that is the profit that you can get out with it. I am also encouraged and inspired to make one for me and I will use it for business which in the future will be successful, but of course that is just only a plan but I hope it will come true and will be successful. Anyway it’s been nice being here, I had a great time.

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